Sentiment evaluation is a crucial component of our digital marketing campaigns. By analyzing social media conversations, feedback, and online interactions, we assess the emotional tone and perception surrounding your brand. This insight allows us to understand your audience's feelings and opinions, enabling us to tailor your messaging and campaigns more effectively.

Understanding reach and impressions provides insights into visibility. Analyzing these metrics helps determine if the content is being effectively distributed across social platforms. If a post has high impressions but low reach, it may be shown repeatedly to the same users, indicating a need to diversify the audience or modify the content strategy to attract new viewers.